Wayfarer: a passport for moments that matter.
From a blank map to a living community — an MVP that turns events, trips and milestones into collectible memories worth sharing.
Collectibles need a reason to exist.
Wayfarer had the mechanics — badges for places and events — but new users landed on an empty map with no idea what to do. We designed an MVP around the passport metaphor: your life, stamped and shareable.
- Client: Wayfarer, consumer social, pre-seed
- Scope: MVP design, iOS + Android, 3 weeks
- Bet: empty states that invite, not intimidate
Make the first stamp irresistible.
Welcome that guides
A three-badge starter set turns signup into the first collection moment, not a form.
Map as home
The world map is the app's heart — every memory pinned, every friend a dotted route.
Shareable by default
Passport cards export beautifully to socials, turning users into the growth loop.
An MVP users show their friends.
Featured launch
Picked up by app press in launch week on the strength of the design.
Sharing built in
Passport exports became the top organic acquisition channel.
Funded next stage
The MVP carried the team into their seed round with traction.